Excerpt from PBS' "The Persuaders" with Douglas Rushkoff - Clotaire Rapaille about Reptilian Marketing
Watch the entire program here
Can marketers really get inside a consumer's head to influence the choice they will make? For market researcher Clotaire Rapaille, the answer is yes. He believes all purchasing decisions really lie beyond conscious thinking and emotion and reside at a primal core in human beings. As chairman of Archetype Discoveries Worldwide, he helps Fortune 500 companies discover the unconscious associations for their products - the simple "code" - that will help them sell to consumers.
Read entire interview with Clotaire Rapaille here